Your Partner To
Maximize Value from IT Investments

Enable IT Investment Professionals During COVID-19 and Beyond

Change IT From Cost Center To Value Driver

Today it is widely accepted that Information Technology (IT) is transforming business, and in some cases, transforming entire industries.

Expectations of investors, boards, finance, and business executives have changed. Organizations across all industries demand transformational value from their IT investments.

Our charter is to help organizations drive digital transformation by overcoming the hurdle of IT being treated as an expense to be minimized, versus an investment that produces meaningful value.

How can an organization unleash the potential of digital transformation when constrained by practices, data, and tools designed for IT as a Cost Center?

Change IT from Cost Center to Value Driver with IT investment management capabilities that either your organization does not currently have or are not as strong as you need them to be.

  • Empower Stakeholders Empower stakeholders by enabling systematic collaboration, alignment, and accountability across all value stakeholders.

  • Productize IT Productize IT services to transform IT into a provider of valuable products for both external and internal customers.

  • Maximize Value Maximize value outcomes for all IT services to ensure ongoing relevance and continuous enhancement of customer benefits, just like we do for any products.

  • Reduce Cost-to-Serve Reduce total unitized Cost-to-Serve, not only technology cost components, for continuous cost improvement.

  • Optimize Sourcing Optimize sourcing strategies for the shift from internal CAPEX projects to externally provided OPEX services.

Our mission is to help organizations maximize value from IT investments by changing IT from Cost Center to Value Driver with Agile Investment Management - the combination of proven best practices in value management, service costing, and strategic sourcing.

Our goal is to enable IT investment professionals to accelerate decision making, generate more value, and reduce cost-to-serve by providing data and tools for Agile Investment Management through our Cloud Software and our Peer Forum.

Our Cloud Software is a platform for IT investment management. We bring together an Investment Management Application with Investment Intelligence Data and an Investment Community Network - all built on Advanced Technology.

Our Peer Forum is an executive roundtable to pool expertise and investment power. We enable organizations to join forces for mutual benefit - researching and investing together where advantageous. And Founding Members enjoy exclusive privileges.

Our vision is to become the world's largest platform for IT investment management with $100B annual IT investments under management across 2000 organizations of any size and industry within the next ten years.

We aspire to be the kind of change enabler for IT investment professionals that Bloomberg Terminal is for financial investment professionals, and Atlassian Confluence/Jira is for software developers.

We believe COVID-19 is a catalyst for IT investment professionals to upgrade their IT investment management capabilities to rapidly capture cost reduction opportunities and reprioritize investments to enable the digital transformation required by the new normal - whatever that will be.

I invite you to take action and join us on the journey to maximize value from IT investments and unleash the potential for digital transformation.

  • Become a Founding Member of the IT Investment Executive Roundtable. Pool expertise and investment power with your peers, and enjoy exclusive privileges.
  • Participate in our Survey. Share your insights on IT Investment Management, and see how your views compare with your peers.
  • Join the IT Investment Management Group on LinkedIn. Follow our Blog, post information you find useful, and chime in ongoing conversations.

Be Safe We're All In This Together

Lorenzo Martinelli
Founder and CEO


Vision 100200010

World’s Largest Platform for IT Investment Management


Annual IT Investments Under Management

2000 Organizations

Any Size Any Industry



Peer Forum

IT Investment Executive Roundtable


Investment Forum

Explore Our Peer Forum To Maximize Value From IT Investments

Executive Roundtable

Share Your Views

Contribute Your Insights on IT Investment Management

Participate In Our Survey and Compare With Your Peers


Advisors and Investors

Making Connections Providing Advice

Our Advisors and Investors help us realize our vision by making connections to their contacts and providing business and technical advice.

Our Investors have demonstrated their belief in our vision by participating in our Seed Round and we are grateful for their trust in our ability to execute.

Rob Barrett

Principal, Operations Advisory
KPMG Advisory

Kevin Canty

COO, Ichor
VP Operations, Aruba, Juniper

Karen Coyne

COO/Chief Investment Officer
Bedrosian Trust

Carter Crum

SVP Wealth Management
UBS Financial Services

Brenda J. Fox

CEO, Global X-Network
CEO & Founder, Global Connexus

Brian Glanville

Director, Sales Planning & Operations
Proofpoint, Nimble Storage, Cisco

Ray Hein

Founder & CEO, PropelPLM
SVP Products, Apttus, Vendavo, Agile

Randy Hopkins

VP Global Systems Engineering
Pure Storage, Nimble Storage, EMC

Ranga Jayaraman

Associate Dean & Chief Digital Officer
Stanford Graduate School of Business

Ken Jeanos

President & CIO
Panasonic North America

John Jendricks

VP Business Development & Operations
VMware, Nicira, Juniper Networks, Cisco

Bharath Kadaba

SVP & Chief Innovation Officer, Intuit
VP Products & GM, Siebel Systems

Tom Linton

Chief Procurement & Supply Chain Officer
Flex, LG Electronics, Freescale, Agere/LSI

JD Mumford

Head of Product and Partnerships
Anonyome Labs

Mike Munoz

Chief Revenue Officer
OpsRamp, Skyhigh, Nimble Storage

Tom Oswold

CFO & VP Finance
Silicon Graphics, Activision

Bruce Richardson

Chief Enterprise Strategist, Salesforce
Chief Research Officer, AMR Research

Thomas Runds

VP Customer & Partner Enablement

Detlef Schultz

Chairman of the Board
Vodafone Procurement Company

Jeffrey Serlin

VP Sales Operations & Strategy
Marketo, IBM, Emptoris, Oracle

Frank Slovenec

SVP Worldwide Sales,
VP & GM, Ingram Micro

Matt Teeple

Multiplier Partners

Jorge Titinger

Former President & CEO, SGI
Board Member: Xcerra, CalAmp, HTGC

Scott Wharton

VP & General Manager, Logitech
CEO, Vidtel

William B. Yarmuth

Former Chairman & CEO
Almost Family


Joining Forces To Enable IT Investment Professionals


Delivering strategy and planning services to IT investment professionals


Delivering strategy and planning services to IT investment professionals


Delivering sourcing and procurement services to IT investment professionals


Delivering research findings and advice to IT investment professionals


Bringing together IT investment professionals peers for participants' benefit


Providing education and research to IT investment professionals

Contact Us To Partner

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Result-Driven Good Business Remote-First

We make our customers and our company successful by paying attention to the details that transform IT investment management.

We are fully accountable to ourselves and each other to meet our objectives by working smart, working hard and working together.

We will get the job done in whatever way makes sense including working from home and having flexible work schedules.

We value work-life balance because we understand that we all have responsibilities and commitments beyond work.

We respect team members who contribute to our communities and we support their volunteering activities.

We support a healthy lifestyle because when we invest in our health we can deliver our best performance.


Innovation In IT Investment Management

Do you have experience managing IT investments or working with IT investment professionals?

Do you have experience building cloud multi-tenant applications or multi-dimensional analytics applications?

Do you have experience establishing or growing customer relationships within early-stage companies?

Contact Us To Join Our Team

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