IT  Investment  Management

Accelerate Digital Transformation

From Cost Center to Value Driver

Expectations of investors, boards, finance, and business executives have changed. Today it is expected that Information Technology (IT) should be transforming business, and in some cases, transforming entire industries. Organizations across all industries demand transformational value from their IT investments.

It is no longer enough for IT to be only in the business of deploying and operating technology efficiently. Now IT is also expected to be in the business of driving digital transformation.

But how can an organization realize the full potential of digital transformation when constrained by practices, data, and tools that treat IT as an expense to be minimized, versus as an investment that generates value?

Our core belief is that managing IT as a traditional Cost Center is an obstacle to digital transformation. Running IT as a Value Driver is essential to accelerate digital transformation.

Evolving IT from Cost Center to Value Driver requires IT investment management capabilities that many organizations either do not currently have or are not as mature as they need to be.

C-Plan.IT is a cloud software platform for IT investments that helps organizations accelerate Digital Transformation by enabling the evolution of IT from Cost Center to Value Driver.

Using C-Plan.IT, organizations improve their IT investment management capabilities, with a particular focus on digital transformation objectives:

  1. Internal alignment and accountability for investment optimization
  2. External benchmarking, knowledge sharing and group procurement

Only C-Plan.IT empowers teams with best practices, data, and tools to collaborate across the idea-to-outcome lifecycle of digital transformation IT investments:

  1. Combination of best practices in value management, service management and strategic sourcing incorporated as AI expert logic.
  2. A software application for IT investment collaboration to maximize value outcomes, minimize cost-to-serve, and drive closed-loop accountability.
  3. A data warehouse for IT investment intelligence, including active benchmarking of value and cost metrics across peers to generate actionable insights.
  4. An online network for the IT investment community to share knowledge among peers and experts through questions-answers, reviews, and endorsements.
  5. An executive roundtable to join forces with peers to pool expertise and aggregate buying power with group procurement for common investments.

The benefits of using C-Plan.IT increase as the platform's membership grows towards the bold goal of becoming the world’s largest IT investment platform with $100B annual IT investments under management across 2000 organizations in the next 10 years.

We aspire to be the kind of change-enabling platform for IT investment teams that Bloomberg Terminal is for financial investment professionals, and Atlassian's Jira is for software development teams.

We believe the COVID-19 pandemic is the catalyst many organizations needed to evolve IT from Cost Center to Value Driver as they now have an urgent need to accelerate the digital transformation required by the new normal - whatever that will be.

I invite you to take action towards running IT as a Value Driver and accelerating digital transformation for your organization.

  • Become a Founding Member of the IT Executive Roundtable. Pool research expertise and buying power with your peers - and enjoy exclusive privileges for Founding Members.
  • Participate in our Survey. Share your insights on IT Investment Management, and see how your views compare with your peers.
  • Join the IT Investment Management Group on LinkedIn. Follow our blog, post information you find useful, and chime in ongoing conversations.

Be Safe We're All In This Together

Lorenzo Martinelli
Founder and CEO


Advisors and Investors

Advice Introductions

Our Advisors and Investors help us realize our vision by providing business and technical advice and making introductions.

Our Investors have demonstrated their belief in our vision by participating in our Seed Round and we are grateful for their trust in our ability to execute.

Rob Barrett

Principal, Management Consulting
KPMG Advisory

Kevin Canty

COO, Ichor Systems
VP Operations, Aruba, Juniper

Karen Coyne

COO/Chief Investment Officer
Bedrosian Trust

Carter Crum

SVP Wealth Management
UBS Financial Services

Brenda J. Fox

CEO, Global X-Network
CEO & Founder, Global Connexus

Brian Glanville

Sr. Director, Sales & Channel Operations
Cohesity, Proofpoint, Nimble, Cisco

Ray Hein

Founder & CEO, Propel
SVP Products, Apttus, Vendavo, Agile

Randy Hopkins

VP Global Systems Engineering
Komprise, Pure Storage, Nimble, EMC

Ranga Jayaraman

Director, Neurodiversity Pathways

Ken Jeanos

President & CIO
Panasonic North America

John Jendricks

COO, Aviatriz
VMware, Nicira, Juniper Networks, Cisco

Bharath Kadaba

SVP & Chief Innovation Officer, Intuit
VP Products & GM, Siebel Systems

Tom Linton

Chief Procurement & Supply Chain Officer
Flex, LG Electronics, Freescale, Agere/LSI

JD Mumford

Anonyome Labs

Mike Munoz

Chief Revenue Officer
OpsRamp, Skyhigh, Nimble Storage

Tom Oswold

CFO & VP Finance
Silicon Graphics, Activision

Bart Perkins

President, Leverage Partners, Inc.
Former CIO Yum!Brands, Dole Food Co.

Bruce Richardson

Chief Enterprise Strategy, Salesforce
Chief Research Officer, AMR Research

Thomas Runds

VP Customer & Partner Enablement

Detlef Schultz

Chairman of the Board
Vodafone Procurement Company

Jeffrey Serlin

Head Global Sales Ops, Intercom
Marketo, IBM, Emptoris, Oracle

Frank Slovenec

SVP Worldwide Sales,
VP & GM, Ingram Micro

Matt Teeple

Managing Partner
Multiplier Partners

Jorge Titinger

Former President & CEO, SGI
Board Member: Xcerra, CalAmp, HTGC

Scott Wharton

VP & General Manager, Logitech
CEO, Vidtel

William B. Yarmuth

Former Chairman & CEO
Almost Family, Inc.


Work Together to Help IT Investment Teams


IT strategy and planning services


Business strategy and planning services


Sourcing and procurement services


Research findings and advice


Representing organizations or individuals


Training and research

Contact Us To Partner

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Result-Driven Good Business Remote-First

We make our customers and our company successful by paying attention to the details that accelerate digital transformation.

We are fully accountable to ourselves and each other to meet our objectives by working smart, working hard and working together.

We will get the job done in whatever way makes sense including working from home and having flexible work schedules.

We value work-life balance because we understand that we all have responsibilities and commitments beyond work.

We respect team members who contribute to our communities and we support their volunteering activities.

We support a healthy lifestyle because when we invest in our health we can deliver our best performance.


Innovation In IT Investment Management

Do you have experience managing IT investments or working with IT investment teams?

Do you have experience in cloud-based applications - multi-tenant, data analytics, AI knowledge engineering?

Do you have experience establishing and growing customer relationships within an early-stage company?

Join Our Team

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